Fb Disabled Me – The right way to keep away from getting your enterprise account locked
Facebook, one of the most popular social networking sites in the world, is full of pages and accounts run by small business owners.
In 2019 there were over 90 million small businesses on Facebook worldwide. These companies can publish updates, list contact details and services, allow customer reviews, place job advertisements and create an online shop.
However, the hashtag #facebookdisabledme has grown on Twitter as frustrated Facebook users cannot access their accounts, business pages, and ad accounts. Several petitions have been drawn up asking Facebook to change account verification and remove bans from banned users.
Facebook’s account verifications are based on Artificial Intelligence (AI), which prefers broad identifiers and has no nuances. The customer service side also relies on AI. When companies try to connect with a person on Facebook to solve the problem, they can’t.
Platform users have complained about a lack of transparency and no clarification as to why an account or page has been disabled. These accounts can take months to be restored, and even then they can be deactivated days later.
Deactivating your personal account is difficult, but the consequences are often greater for small business owners. They can lose existing customers as well as potential reach and a significant portion of their income, especially if they don’t have a website where customers can make purchases or book services.
We’re going to explore why Facebook accounts and pages are being disabled, how this affects small business owners, and what you can do to keep this from happening to you.
How do I know my account has been deactivated?
You will receive a notification when your account has been deactivated. However, if you think your account was accidentally disabled, you can request a review.
The appeal process involves entering details associated with your Facebook account and submitting an ID. You can then explain why an error occurred.
The most harmful result is that your entire Facebook account is disabled. Not only will you be banned from your business page and ad account, but you will also lose your personal posts and videos.
To avoid this, keep your personal feed as clean and controversial as possible. Besides the obvious, e.g. For example, not to use false names, impersonate, or harass others, read the Facebook Terms of Service for advice on what not to post.
It’s just my Facebook ad account that has been disabled
It is likely that you have violated Facebook’s advertising policy.
Your ads must not:
- Promote unacceptable business practices (anything that is misleading, fraud)
- Use misleading claims (misleading offers and promises)
- Have a non-working landing page experience (needs to go to a place that gives you the reality of product or service expectation, cannot lead to a broken link or a slow-running page)
- Use adult content
This happened to my small business
Some people have had trouble managing accounts for their customers. Amy Stenson, social media manager at The Audit Lab, had mixed results trying to get help from Facebook.
Some customer accounts have been deactivated in the last few months. This has put a strain on my work and the customers’ business as Facebook does not provide information on why the ban was put in place. The first was in October when the account was randomly deactivated. So I requested a review through Facebook and sent all the necessary documents.
After weeks of waiting for the review to complete, nothing changed. The account is deactivated until today. In the end, I had to create a brand new account for the client. This of course pushed us back weeks with no Facebook responding to us as to why the account was disabled.
Another ecommerce customer’s account was disabled during Black Friday, which of course is one of the busiest times of the year for them. Again, there wasn’t much information on why this was happening, but when I had an online chat with Facebook the account was reactivated.
I think Facebook should improve their support team, whether they open their inbox for every bug or have a contact number in the UK. Having accounts disabled is an easy process for anyone dealing with the issue.
My Facebook business page has not been published
Again, this is because community standards are violated, e.g. B. Posting spam or using deception to get likes. A misleading page name, misleading posts, or references to hate speech on your page could cause Facebook to unpublish it.
Make sure you are as secure as possible to avoid disabling the page for the platform. Be warned that this isn’t always a watertight method as you may not have breached your account, but your company page will still not be published.
This happened to my small business
Nature’s Health Box’s Facebook page has been completely removed, and although the account is back online, there are still advertising issues. Tom Jenane, the company’s nutrition and fitness expert, tells us more.
We had removed our Facebook page from Nature’s Health Box at one point. It’s been a while so a little fuzzy, but I’m sure they highlighted that we are “selling medical items” that they haven’t approved. This was related to our products that contained vitamins and turmeric. However, we believed that they were flagged because they contained the term “capsules” or “tablets” as we noticed on Google that many other cases of Facebook Pages were removed due to this issue.
However, we appealed and managed to collect the page again.
After the account was restored, it appeared that our access to create Facebook ads was not allowed. We weren’t running any ads at this point, but we had them set up to connect our inventory for Facebook remarketing.
I made a review request about a month ago just because it seemed ridiculous (although our ad account was disabled over a year ago) and they confirmed that we hadn’t broken any rules and were allowed to advertise again, but when we did I didn’t run any ads , it stopped us.
It seems they allowed the page to continue, but we can’t advertise. I’m not sure what we did to get tagged, but it inevitably affected our sales.
We make around £ 40,000 in sales a month on average. Facebook used to bring in around £ 2,000 a month, but we barely scratched the surface with Facebook ads and looked forward to making more use of the platform to see those numbers grow.
I think the date it was deactivated was April 2019 so that’s a significant sum over such a long period of time.
How can I prevent my Facebook account or my company page from being deactivated?
For ad accounts, Amy Stenson recommends that you keep checking your accounts to make sure ads are active and have not been disapproved. It’s also worth making sure that all your ads adhere to Facebook’s advertising guidelines. Perhaps there is some terminology to look out for, as there may have been with Nature’s Health Box.
If it’s your first ad, give it a try. Turn successful ads into templates for future ads. Consistency is also important. So don’t make any sudden changes to your advertising habits. Facebook’s AI can flag this as suspicious and disable your account.
The good news is that Facebook has an automatic chat feature for advertisers. However, you need an active Facebook account to use this feature. Annoyingly, this means that if you’ve been banned from your account, you are snooker.
A few general pointers to mention. First of all, don’t use a credit card that is linked to a previously deactivated account as it will look seedy.
It’s also a good idea to have multiple administrators on your company page so that other people in the company can keep the page running if one of you can’t access it.
Is Facebook likely to change its approach to AI?
I asked Facebook questions to prevent accounts from being disabled, how to ask a human for help, and whether the AI system is likely to be checked, but the social media platform did not comment.
To me, it seems like Facebook’s bigger concern is to allow malicious accounts than to block safe ones. The latest report on Community Standards Enforcement shows that counterfeit account detection does exactly what it is intended to do. Within two years, over 99.5 percent of the violated accounts seized by Facebook were caught before users reported them. The platform estimates that 5 percent of active monthly accounts are fake.
And with BuzzFeed reporting that Facebook may be developing new AI to aggregate messages, it seems like it is leaning towards more AI rather than less.
What you do next is up to you. If you and your audience get a lot from Facebook, stick with it. There are still some great features and a loyal user base around.
If it’s not that important to your business, then you should rely less on Facebook to reach your audience. Take another look at your marketing strategy and social media strategy to see where your time and money could be better spent.
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