GoDaddy is internet hosting a digital Christmas avenue to advertise small companies

Local heroes: 63% of consumers say they consciously shop with micro-businesses during the pandemic

GoDaddy, the small business website platform, has launched its first virtual Christmas high street event to help micro business owners sell online.

Since the main street is quieter than usual, GoDaddyShops is hosting a virtual main street event to connect businesses with shoppers.

GoDaddy’s 2020 state of the nation study found that one in five micro-businesses went online for the first time this year.

> See also: 5 tips to make your TikTok small business marketing a success

Companies are finding new ways to use social media as well, often changing their products and services overnight.

63 percent of consumers surveyed said they were shopping at small and local micro-businesses during the outbreak – a trend that is expected to continue through 2021.

Sakshi Anand, GoDaddy’s Senior Director in the UK and Ireland, said, “We know times are challenging times for businesses and there are uncertainties about winter and holidays. The second lockdown had a huge impact on all of us, but since we’ve seen a lot of small businesses innovate to get through the first lockdown, I’m optimistic that they will remain stable.

“Our research shows that we need to listen to business owners and understand the support they need. Micro businesses need support and recognition so that they can innovate their way into our country’s economic recovery. “

> See also: 4 Small Business Digital Marketing Trends You Need To Know In 2020

How to Participate in the # 1GoDaddyShops Virtual High Street Facebook Event

  1. Attend the event here by selecting “Going”.
  2. Click the Discussions tab and share your website with a little introduction to your business and activities
  3. Share a different product every day
  4. Share the event with your followers and friends (and we will share it with the world)
  5. Hashtag #GoDaddyUK and #GoDaddyShops on your posts

further reading

Small Business Marketing 101, The Latest Tips for 2020

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