Inexperienced Dot, fintech accomplice of Apple and Amazon, remains to be undervalued after doubling its shares, says the CEO

Dan Henry, CEO of Green Dot

Source: Green Dot

Green Dot, a fintech player who is often overlooked when compared to bigger competitors PayPal and Square, has gotten a rift recently. Its share price rose 140% over the past year.

Still, the stocks have ample headroom as the company opens a digital bank account for low- and middle-income Americans and signs more partnership agreements, said CEO Dan Henry, who was hired in March to lead a turnaround for the company.

Green Dot began two decades ago as a pioneer in prepaid debit cards that allowed people with no bank account or credit rating to use plastic. After acquiring a small bank supported by the FDIC, Green Dot became a de facto partner for technology giants like Apple, Uber and Amazon, providing the regulated bank rails and deposit accounts for products like Apple Cash.

Now, under Henry’s leadership team, Green Dot plays a role as the primary banking account for the 100 million Americans underserved by traditional banks. Startups like Chime have made progress in this area. Green Dot’s market cap of roughly $ 3 billion is dwarfed by most of its competitors, including Chime’s private valuation of $ 14.5 billion.

“We’re the after-Christmas sale of your life,” said Henry in a Zoom interview. “Green Dot’s assets cannot be compared to any fintech company in the country. They are grossly undervalued and I think our company is grossly underestimated.”

In some ways, Green Dot’s strategy mirrors that of another financial firm at a crossroads: Goldman Sachs. Both companies try to take advantage of the fact that they own banks but do not have expensive branch networks. They develop both digital banking products for a direct customer business and partnerships to become the financial installation for new offerings from well-known brands. This step is known as banking-as-a-service.

“We need to digitize banking and make it more efficient and Apple-like in terms of user experience,” said Henry. “That will create added value for us in the near future. And then the moonshot opportunities with our partners are now super, super exciting for us.”

“Another doubling”

Prior to Henry’s arrival, Green Dot struggled when users of the company’s prepaid cards migrated to newer digital solutions like Square’s Cash app and PayPal’s Venmo. In 2019, the company was forced to lower its guidance twice, and its stock fell from a high of $ 82.06 to below $ 25.

This ultimately led to the arrival of activist investor Starboard Value, a New York-based hedge fund, and the installation of Henry, who co-founded a European payments company and spent six years as CEO of a Green Dot rival called NetSpend. Henry said he had a good relationship with Starboard.

“The share price has doubled since I’ve been here,” he said. “I think they’d probably like to see at least one more doubling.”

Like its more noticeable competitors, the Green Dot has benefited from the effects of the coronavirus pandemic, including the government economic reviews and unemployment benefits that boosted customer accounts and the overall accelerated adoption of digital payments.

To keep the turnaround on track, Henry needs to further improve Green Dot’s financial performance, expand the company’s partnerships, and successfully bring the new digital bank called GO2bank to market.

Henry believes that if Green Dot can convince users to sign up for a direct deposit, the company can make $ 10 per month from each customer. The service, which launches Wednesday, offers many of the features popularized by other fintech accounts, including faster access to paychecks, higher interest rates, and up to 7% cashback on certain purchases.

“As long as we don’t have a corporate office with a dining room, marble floors and all that crap, all we can do is freeze our fixed costs, and each of those customers make us $ 10 a month, which is going down.” the bottom line, “said Henry.” We’re going to grow our profits and not have to find ways to nickel and darken them. “

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